At least, when it comes to marketing and advertising. I know how to write. (At least, I really really hope I do.) I know how to self-edit. I know how to beg grammar savvy family members to edit, too. I even know how to contract out cover design. (Side note, still freaking out over How Perfect’s cover.)
But what I don’t know is the first thing about marketing. I’ve honestly never had to put a single thought into book marketing, and boy is it weird to be on this side of the table armed with nothing but a penchant for Googling things. When I buy books, I buy books for a few reasons. Either A) The cover grabbed my attention, I read the blurb, and it sounded good, B) The cover and blurb were okay, and then I read the first few pages and decided to give it a go, or C) Someone recommended it to me a year ago and I finally got around to reading it. Yes, I have a backlog of recommended reads that go back that far. What do you want from me? I have a full-time job, a part-time freelance job that involves reading books, and I have to write my own stuff. Reading for pure pleasure is sometimes low on my to-do list, unfortunately.
I can probably count on one hand the number of times I’ve actually bought a book because of an ad. I think I did find one of my favorite books from something I saw on Pinterest, though, so maybe there’s more to this social media marketing than I think.
Anyway, all of this rambling is to say that I tentatively tried Facebook Ads for the first time yesterday for my Facebook author’s page. If you have a Facebook and feel so inclined to check it out/like it, you can find it here. This ad, which I aimed at my target demographic, has so far reached 44 people and brought in exactly…0 likes. Which is whatever, as I said, this is the first time I’ve done anything like this. It’s a learning experience. I’ve also got a grand total of 3 posts on my Facebook page, so it’s not exactly enticing stuff. Maybe I’ll link this blog post and make it 4? I also think next time I may try an ad promoting the actual book, not just my page as a whole. We’ll see. I don’t exactly have a Random House level budget for advertising, so this has been kind of a toe in the water test. I’ll report back once the entire Facebook Ad has finished, though, in case there are any new developments.